Brand identity
We build the identity and everything that carries it, from the product interface to campaign artwork, in digital and print.
We start with the business, its users and its competitors, so the identity is based on what the brand needs to say and who it needs to reach. Then we define the logo, colour, type and tone of voice.
Every identity is built in English and Arabic from the start. The Arabic wordmark and type are designed with native Arabic specialists on our network.
If you're rebranding, we start by working out what the current brand gets right, and keep what works.
We finish with the guidelines your team follows when we're not there, so a deck made next year still looks like it came from the same company.
Product marketing
We work out how to position the product, what to say about it, and how to reach the users it was built for.
It starts with a plain statement of what the product does and who it's for. The rest is written from that: the messaging, the website copy and the app store listing.
Then we put together the launch plan: which channels to use, in what order, and what goes out on each. We plan the launch and write the copy. Your team or media partner runs the paid campaigns.
The product reaches the users it was built for, in language they recognise.
What you get
- The logo and identity system, in English and Arabic.
- Brand guidelines your team can follow without us.
- Templates for decks, social and print.
- Campaign artwork.
- The identity applied to your product interface.
- For product marketing: positioning and messaging, website and app store copy, and a launch plan.
Other services: Product & service design · Design systems · Delivery & ops