Work
Work with a point of view behind it.
Product and UX design case studies from banking and property in the UAE. Each one shows the decision the project faced, the view we took, and what changed once it shipped.
Product
How might we make the map the primary way to discover and evaluate a home without ever leaving Property Finder?
Rethought how buyers browse listings on the map. Map-session leads rose from 5% to 32%.
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Platform
How might one app serve conventional, Islamic and private banking without feeling like three different banks?
Three banking products brought under one design language, without tearing down what customers already trusted.
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Product
How might we make the results page better at helping people decide, without touching the ranked order advertisers pay for?
Rebuilt search around decisions, not placements. +1.8pp conversion, proven on app and web.
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